services and expertise

BizOps & Strategy

Setting up business operations and developing procedures, investment plans and strategies for long-term success.

UX Design & Content

Research driven, best practice, mobile-first UX design concepts coupled with SEO rich content that understands the audience.

Creation

End-to-end scoping, UX design, copywriting, tech specs, build, QA and deployment. Vibe-coding AI agents and apps.

Optimisation

Monitoring analytics and SEO is essential. Fresh content, performance testing and social campaigns increase reach.

About me

Hi, I'm Trish Fabling. My career in digital production spans 27 years, during which time I have worked for major global agencies and corporations in NZ and Australia, including News Ltd, Optus, Fonterra, and Spark. In 2012, I returned to NZ and began specialising in AI as the Executive Producer for Soul Machines, the world's first AI Digital Human company.

I am now fully immersed in designing and building AI apps and business intelligence agents using Claude Code and architecting a Google-funded AI ecosystem to solve persistent memory and privacy.

For more details on my professional background please see my portfolio

All in one

I go above and beyond to ensure your success, you're in good hands.

As a senior project manager and Exec Producer, I have played a key roles in contractual, strategic and conceptual project phases through to design, development, deployment and post-implementation maintenance. 

I'll plan, design, and build you the right solution, including writing the content and creating the marketing material. Say goodbye to expensive agencies.

Natural born producer

My business is understanding yours, including how you like your coffee.

Once we've established your strategy, scope and budget, I'll present UX designs and conceptual ideas for discussion. Architecting information, sourcing imagery, and writing SEO-friendly content is in my DNA. Building, deploying, tracking, testing, learning, iterating, is what I do. 

Find-ability, intuitive functionality, effortless style and fresh content is key to attracting and retaining customers. You just worry about providing the best products and services, leave the rest to me.

Marketing machine

Humans are social creatures; we love to share stories and experiences. Good marketing creates connection and engagement through likes, shares, and open conversations. 

Like this photo, relatable content can evoke good memories or motivate action. But it's got to be found first and then shared. Every client needs custom marketing founded in data analysis and AI intelligence to drive decisions. That's why I built Scout & Finch, so you can optimise your brand spending and find more clients with one click and live data.

Let's design a new social strategy that's impactful, informative, entertaining and rewards your audience. 

creative work

portfolio

See more about my career, the big brands I have transformed, my creative instinct, skills, and technical achievements.

advanced AI

Using the latest agents and tools, I apply advanced AI skills to create imagery, concepts, marketing material, and content for anything and everything.

easi recycling

My client wanted a new website live in 2 months. Designed, wrote, responsive build, ecommerce, SEO, GTM, & marketing set-up.

rates negotitable 

+64 21 333 740

E-mail: trishfabling@gmail.com